The AARP Fraud Watch Network™ Helpline (877-908-3360) has seen a spike in fake endorsement scams. Criminals will use images, edited videos, and stolen likenesses of famous celebrities to build credibility. They place these deceptive ads on social media to build quick trust with viewers. Today's technology allows video and audio to be easily altered, making public figures appear to say things they never actually said.

Be cautious of offers or giveaways backed by famous personalities. Don’t buy a product based solely on celebrity endorsement. If you’re unsure, look up news coverage or check official links to ensure the celebrity's the endorsement is real. Know it’s a scam if you’re being encouraged to send money in some form to claim a “free” prize or special deal.

Learn how to spot and avoid scams with AARP Fraud Watch Network™. Suspect a scam? Call our free helpline at 877-908-3360 and talk to one of our fraud specialists about what to do next.

Need a scam prevention speaker for your group? Send an email to me@aarp.org.