Marketing talk in Wiscasset Jan. 12

Sat, 12/30/2023 - 8:45am

    Wiscasset Creative Alliance invites you to attend an informative session on social media. In-person is encouraged, but a Zoom link will be provided, as well.  Please RSVP to

    Friday, Jane 12, from 10 a.m. to 11:30 a.m., Lincoln County Regional Planning Commission’s office, 297 Bath Road, Wiscasset is the place for “Marketing-Strategy Planning for Your Community Organization, Nonprofit, or Small Business for 2024.”

    "Word of mouth for local businesses is as important, or perhaps more important, than traditional marketing. And word of mouth takes place on social media,” said Christine Merser, president of Blue2 Media.

    In the workshop for local community organizations, nonprofits and small businesses, Merser will lay out the why's and the how to's for planning your 2024 marketing strategy. It starts with determining your goals for the year, and then backs into how to achieve them. She will review which social platforms work for various types of community organizations, nonprofits and small businesses and will advise how to structure your posts and communication to get a larger following – followers who act on your pitch.

    Sign up early and you will receive a short survey to help ensure Merser presents relevant information and answers your questions. You may also send her your social media accounts, which she can use in her presentation.

    Merser moved to Maine during COVID and spends most of her time in the Wiscasset area, where she runs Blue2 Media. When she’s not traveling, she is often on Zoom from her home office, just over the bridge. Blue2 Media is a marketing company specializing in social media and non-traditional methods of building brands and selling products and services. She has structured the social media for presidential campaigns; Fortune 100 companies; and small, emerging businesses which her team handpicks based on their interests. She is a successful blogger and film reviewer and has her first novel coming to bookstores in February. And she thinks she’s funny.

    "I look forward to sharing some of what's happening in the world of marketing with some of the owners of the businesses I frequent. I love this town and appreciate the amazing commitment of the business owners who are part of my community. I hope to see you on the 12th."