Veggies to Table selected as beneficiary of Hannaford’s Bloomin’ 4 Good program

Mon, 03/04/2024 - 12:30pm

Veggies to Table, a non-profit grow-to-donate vegetable and flower farm in Newcastle, has been selected by Hannaford Supermarkets as a beneficiary of their Bloomin’ 4 Good Program at their Boothbay Harbor branch located at 180 Townsend Ave. for all of March.

Launched in August 2021, the Hannaford Bloomin’ 4 Good Program makes it easy for shoppers to give back to the community. Throughout the month of March, for every purchase of a Bloomin’ 4 Good bouquet with a red circle sticker, Veggies to Table will receive a $1 donation.  

“We are so delighted and grateful to be recognized in this way once again,” says Veggies to Table Executive Director Erica Berman, “knowing that both Hannaford and its shoppers will be supporting our organization as we work hard to bring healthy food and uplifting flowers to people in need in our community.” 

Berman also noted that the Bloomin’ 4 Good Program comes at the tailend of an ongoing Dahlia Joy fundraising campaign–after losing their dahlia tubers to a disease this year, Veggies to Table is fundraising to replenish their stock and continue bringing flowers to the community. “The timing is perfect,” said Berman. “We’ve been spending a lot of time thinking about the joy flowers can bring–and here’s another clear example of that.” You can donate specifically to the Dahlia Joy fundraiser here:

Fifteen out of 100 of Maine families are food insecure – lacking consistent access to enough food for everyone in their households to lead healthy lives; the number of food-insecure children is even higher, at one out of five. Berman and her husband, Alain Ollier, founded Veggies to Table in 2019 to help address this great need.   

Everything Veggies to Table grows, they donate in collaboration with 35+ local partners, including food pantries, schools, summer lunch programs and hospitals— filling hungry stomachs and lifting spirits along the way. 

Learn more about Veggies to Table at and the Hannaford Bloomin’ 4 Good Program at