Slated to air in January, a new Maine reality show is on the horizon. Early on Sunday mornings, six guys walk onto a dairy farm with a 12-pack of Bud Light and heads full of ideas to share for the week. They call it (and spell it) “Cherch of the Holy Cow. And it all happens in the north Newcastle location officially named Cowshit Corner, which is also the intended name of the upcoming reality series.

“If it goes to the networks, we might have to call it ‘Cow Bleep Corner,’” said Keith O’Leary, producer and director. The native Mainer has spent 25 years in Hollywood writing, directing and producing. He and his wife, Margot, who have operated a popular nationwide murder-mystery theater/dining business since the '80s, moved back to Maine 10 years ago.

“It started one day when I saw the Cow Shit sign and I thought ‘someone here has a good sense of humor,’” O’Leary said. He later met Mark Fenderson, one of the featured characters, at a local pub. “He was funnier and larger than life,” O’Leary says. “We talked and I found out he lives in Cow Shit Corner. I instantly thought that if there are more folks like him, we could be onto something. He introduced me to the Cherch of the Holy Cow.”

The tiny, talkative crew congregates around a pickup truck. They include Larry Russell, who owns and operates the dairy farm, “Fuzzy” Crockett, Mark Fenderson, Eben Hunt, Tavio Luksic and “Marijuana Pete.”

“Some of their one-liners are very opinionated,” O’Leary said. “They’re aware of politics and what’s going on in the world. These guys are just … they is what they is!”

O’Leary assures that these characters are not being portrayed as “typical” Maine characters. Some folks have already compared the Cow Shit Corner fellas with those in Duck Dynasty, “but these are different characters. They work, they speak with colorful language and discuss issues of the day.” With 200 head of “ladies” (cattle), the work is 24/7, so this is a way of unwinding. Segment ideas for the show include humorous bits called “Someone Stepped in it.”

During a recent filming at the pastoral scene, among the cooing pigeons and pensive calves, the Cherch-goers started up the banter in low, comfortable tones. Difficulty winning the moose hunting lottery was the first subject. Occasionally, O’Leary asked a question, prompting a subject. Other discussions took on lives of their own. “They can all dish it out — and they can take it,” O’Leary said.

“We still have a long way to go,” O’Leary said. “But I’m confident it’s going somewhere. We put up a two-minute YouTube pilot this summer to give a taste and it went viral.”

T-shirts have already started the merchandising aspect. “It’s taking on a life of its own,” O’Leary said.

The sign was stolen once and never found. “They had to use a torch to get that off,” he said. It conjures Seinfeld-style shenanigans. The sign has been replaced, preserving the name and the history of slippery curves in the road.

The show will air first on Lincoln County Television, a local TV channel. Then O’Leary plans to take it online.

“It’s not too distant in the future that the Internet is where we’ll all go to get our favorite shows,” he said.