The Boothbay Register, Sweet Thunder Productions and Harbour Towne Inn have contributed videos, photographs and information about this year's Fishermen's Festival to the The Today Show, which is interested in promoting the event on its weekend edition on Saturday, April 26 at around 8:30 a.m.

Each weekend, Today’s weather anchor promotes an event at the end of the 8:30 a.m. forecast, and encourages viewers in the area to attend.